I was recently asked what I thought the future of digital marketing would look like in 2023, and while it’s impossible to predict the future, I’m more than happy to speculate on my vision of where we might be in the next five years. Here are some of my thoughts on how digital marketing will evolve in the next decade…
SEO – The Death Of SEO?
SEO is dead. More and more people are switching to other methods of reaching their audiences – from social media marketing to content strategy, and everything in between.
Maybe they’re right. It would make sense if SEO was dying – it’s been around for over a decade now, so there would be natural signs that it’s on the way out, right? But I’m not convinced that SEO is dead yet; I think it still has some life left in it. And here’s why
Google – The New Facebook?
Google+ is a social media platform that is still developing and has the potential to be the next Facebook. Google+ allows business pages, whereas Facebook only offers personal profiles. Google+ also has an advantage when it comes to search engine optimization because it’s indexed as a website by Google, which means there are more ways for users to discover your page. We can’t predict what will happen in the future but I think it’s safe to say that digital marketing will continue to evolve and change as time goes on. What we consider normal now could be obsolete ten years from now, or vice versa digital marketing company. That being said, we know for sure that every marketing tool will eventually have some sort of impact on all types of media; even if just indirectly like SEO does now. What other tools would you like me to write about?
Email Marketing – The Comeback Kid
Email Marketing, the old standby of digital marketing, is not dead. It’s making a comeback as more and more people abandon social media for email. Email Marketing is a straightforward way to communicate with your customers and prospects. It allows you to interact with them on a personal level by sending them personalized messages about their interests or needs. Best of all, it’s relatively inexpensive when compared to other forms of advertising such as television or radio ads.
I think that by 2023 email marketing will be more popular than ever before because of the convenience factor. LinkedIn – A New Challenger: If LinkedIn were to start putting any weight behind its ad program, then it could become a major competitor for Facebook (and perhaps even surpass it). People spend most of their time at work anyways so there’s no better place to reach professionals looking for jobs and networking opportunities!
Social Media – The End Of Organic Growth?
Video is the next frontier for content marketing. Video’s share of internet traffic will increase to 80% by 2020, and 64% of marketers are already using video in their content strategy. The trick is to create videos that are engaging and informative, but not too long or technical. The best way to get started with video is by using a template from YouTube or Vimeo to get your creative juices flowing. Remember, less is more so start with something simple like a how-to tutorial. Share the video on social media platforms such as Facebook and LinkedIn to reach people who might be interested in what you have to say. Finally, include it on your website or blog as an embedded file so visitors can view it without having to leave the site.
Content Marketing – The Rise Of Video
In the past decade, businesses have seen a dramatic shift from traditional advertising to a focus on customer experience. This customer-centric marketing approach is about more than simply creating awareness for your company. It’s about engaging your customer and building relationships that lead to increased sales. And this means developing content that educates, entertains, and motivates them to take action.
Videos are quickly becoming one of the most popular forms of content on social media sites like Facebook and Twitter, which is good news for marketers. They’re not only easy to produce, but they’re also engaging and shareable–which leads back to why they’re so popular with consumers best social media marketing agency in surat: video content grabs viewers’ attention while simultaneously providing valuable information they can act on immediately.
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